COBIA Salon + Store
End Cap Posters
Creative Brief: In-store end cap posters to advertise the new Aveda launch. Display the new products to be carried in store and emphasize the model’s hair.
Design: I kept this design simple, and chose a model image that stood out. The stores can appear very busy with a lot to look at so I wanted a simple image with bold colours focused on gorgeous hair.
Outcome: Successful brand launch with the new products performing well in stores.
Bumble and bumble Brand Launch Mirror Clings
Loyalty Program TV Ad
Creative Brief: In-store TV advertisement to announce the new loyalty program. Must use a bright colour to grab attention and chunk the information into easy to follow steps.
Design: I wanted a soft background colour so the steps would stand out nicely and the viewer wouldn’t get distracted by a busy background. I used arches to separate the steps and kept the information simplified.
